AI Insights · Timothy · October 2022
Top 5 Music and Audio Apps Performance in Kenya Q3 2022
In Q3 2022, the top 5 music and audio apps in Kenya showed varying trends in downloads, revenue, and active users, revealing interesting insights into user preferences and engagement.
In Q3 2022, the top 5 music and audio apps in Kenya demonstrated notable performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the market dynamics for these applications.
Spotify: Music and Podcasts saw a consistent weekly revenue of around $1 to $2. Weekly downloads showed a fluctuating pattern, peaking at approximately 70K in the week of September 5, while the lowest was around 46K in the last week of September. The app maintained a strong user base with weekly active users increasing from approximately 254K to 276K over the quarter.
Boomplay: Music & Live Stream experienced a steady weekly revenue ranging from $83 to $124. Weekly downloads varied, reaching a low of around 36K and peaking at almost 64K in the week of September 19. Active users remained robust, fluctuating between 595K and 650K throughout the quarter.
Spotify for Podcasters did not generate any revenue but showed a significant rise in weekly downloads, hitting a high of 40K in mid-September. Active users increased notably from approximately 58K to nearly 100K over the same period.
Shazam: Find Music & Concerts maintained a consistent weekly revenue of around $1 to $2. Weekly downloads fluctuated, with numbers ranging from about 11K to 18K. Active users saw minor fluctuations, starting at 188K and slightly decreasing to 186K by the end of September.
Music Player & MP3 Player showed minimal revenue activity, only generating $5 in the week of August 1. Weekly downloads showed an upward trend, starting at around 7K and reaching up to 17K by mid-September. Active users increased steadily from approximately 123K to 161K during the quarter.
For more detailed insights and data, visit Sensor Tower.